In 1968, physician and Pulitzer Prize-winner Robert Butler, used the term “ageism” to refer to the set of stereotypes and discrimination against other people because they are older, just as racism and sexism do with the color of skin and gender.
In certain sense, it is one of the most widespread, virulent and unpunished forms of racism. It is so present in society that most of the people do not even perceive it.
Nowadays, there are values that exalt youth and modernity, discrediting everything that is associated with the opposite. Old age is considered as a stage of negative changes; where losses, loneliness and pain predominates. This causes young people to see older people differently than they are in reality themselves, failing to identify them as equals.