Hip hop is an urban movement that was born in the 1970s in the neighborhoods of New York City, in the United States. The immigrant families, Puerto Ricans and African Americans, who came to the United States with the goal of creating a better life, brought with them the rhythms of their countries and mixed with American innovations created what we know today as Hip Hop. It is a musical genre that encompasses much more than just music.
This style of music aims to show the culture of its members, who reflect in their lyrics, videos, clothing, and attitude the social situation, economic and political reality that live young people in poor neighborhoods of the world deprived of their rights. In 1997 was born the first international magazine dedicated purely to Hip Hop and everything it encompasses: XXL Magazine. A few years ago the magazine decided to innovate its way of making artists known and found the right formula: the XXL cyphers.